Bright Minds Academy

The
Task

What we did

Branding
Business Cards
Discovery & Strategy
Maintenance Care
Web Design

Bright Minds Academy opened in 2014 as an alternative to daycare before Kindergarten. The academy was established with the vision of creating a bilingual preschool program for the Amarillo area that teaches children to their full potential and prepares them for Kindergarten. After a few years of operation, they tasked us with refreshing their image through branding and website design. The website was hard to navigate and copy-heavy, while their brand was dated and the color-palette did not translate well to print or specialty items.

The
Solution

— Visit brightmindsamarillo.com

We simplified their brand color palette and created a modern logo that was easy to digest, while remaining unique and memorable. Our content team consolidated and streamlined web copy, allowing us to trim away a few pages from the navigation and provide a better user-experience to find information quickly and efficiently. The new web design offers consistency and simplicity, providing easy-to-follow patterns and clear communication to users.

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